Vietnam Int’l Cafeshow
Vietnam Int’l Cafeshow


Press Release

Subject Coca-Cola takes plunge into coffee with .1 billion Costa deal
Writer CafeShow Secretariat Date 2019.01.08

LONDON (Reuters) - Coca-Cola Co (KO.N) has agreed to buy coffee chain Costa for .1 billion to extend its push into healthier drinks and take on the likes of Starbucks and Nestle in the booming global coffee market.

Coca-Cola chi hơn 5 tỷ USD thâu tóm chuỗi cửa hiệu cà phê lớn thứ nhì thế giới

The purchase from Britain’s Whitbread (WTB.L) of Costa’s almost 4,000 outlets thrusts the world’s biggest soda company into one of the few bright spots in the sluggish packaged food and drinks sector.

Paying about 1 billion pounds (.3 billion) more than some analysts had expected, Coke will use its distribution network to supercharge Costa’s expansion as it chases coffee chain market leader Starbucks (SBUX.O) and its almost 29,000 stores across 77 markets.

Beyond coffee shops, Coca-Cola CEO James Quincey, a Briton familiar with the UK brand, said Costa would provide an important growth platform ranging from beans to bottled drinks in an attractive category, growing by around 6 percent a year.

Coke already sells some coffee, such as the Georgia brand in Japan, but lacks a global offering, Quincey said in a blog post here, highlighting Costa's retail footprint, roastery, supply chain and Costa Express vending system, which the company plans to expand.

“Coffee is one of the strongest growing categories in the world, and Coca-Cola needs to expand into coffee and hot drinks,” he said.

Operating a retail chain marks a new challenge for 132-year-old Atlanta-based Coca-Cola, which mostly sells soft drink concentrates to a network of franchised bottlers.

It will face a fight, as rivals are also bulking up in a fragmented market, keen to attract young people prepared to pay out for barista-made drinks and developing tastes for ever more exotic coffees.


Prev [VTV] Thị trường nội địa thiếu tiêu chuẩn về cà phê 2019-01-08
Next Kaffeeform coffee cups made from recycled coffee grounds 2019-01-08